Ads · The Campaign

You know what you spend on ads. You should know what each one makes you.

Six months in, nobody on your team can say which ad brought in a customer. Better reports won’t fix that. Somebody made those ads to be liked, and liked is the only thing anyone can measure about them.

For brands already spending $10,000 or more a month on ads.

Two kinds of ad

An ad made to be liked can’t fail. An ad made to sell can.

Made to be liked

It looks great and people compliment it. It never asks anyone to do anything, so nobody can say it didn’t work. Six months later, nobody can tell you what it brought in, and the agency shows you impressions.

Made to sell

It speaks to one kind of buyer about the thing they already want, and it tells them exactly what to do next. So it can lose, in the open, with a number on it. We run a few versions against each other, and you see which one made you money, and how much. Then we take what made the winner work and build the next round to beat it.

How it runs

Every dollar goes to the ad that’s winning.

01

Written around your buyer’s reason to say yes

Two things go into every ad. The first is decades of findings, and longer, on which ads sold and which ones people only liked. Anyone can go find them, gather them and study them. Almost no agency does. We did. The second is Chase Hughes’s behavior profiling, which finds the reason your buyer already has. The only place to get it is from Chase, and he trained me himself. Nobody else has both. We write every version to the one kind of buyer who’s already close.

02

Shot once, cut for everywhere

We write, shoot and cut every version in the studio, so your team only has to approve. One shoot gives you cuts for every platform you buy space on, so your best ad shows up wherever your buyer is.

03

Run head to head, with receipts

Versions run against each other. You see which one made you money, and how much. The winner keeps running, the losers come down, and we build the next round to beat the winner. A stronger ad lowers what you pay for every customer, on every dollar you already spend.

Tell us what you spend and what you sell.

We write back within a day with what we’d run first and what we’d count.

Tell us what you spend